Vanessa CentroniBusiness consultant & coach · LinkedIn
Memorable and rewarding client successes
I love this quote because it reflects different motivations to take action…
Coaching · client resultsView post
Projects to
explore.
Products I'm building, brands I support and ideas tested in the real world. Open a project to see the work behind it.
Explore the projects
Choose a story.
Twelve projects, two fields of work. Explore each one without leaving the page.
12 projects shown
01 Quimbaya Latin AmericaA cohesive identity, from feed to trade show. Communications & acquisition
Long-term collaboration
A cohesive identity, from feed to trade show.
I support Quimbaya across its visual and editorial communications: posts, newsletters, sales materials, campaigns and trade-show graphics. The social feed is only one part of the work.
My roleBrand identity · social media · newsletters · trade shows · sales materials
View the account
quimbaya_latin_americaInstagram preview
An identity beyond the feed 
Trade show 
Editorial 
Email campaign
Trade showEditorialEmail campaign02 CEA AssuranceMaking a complex business easier to manage. Product & SaaS
Ongoing · private interface
Making a complex business easier to manage.
A pricing tool and case-management workspace designed around insurers' day-to-day needs: roles, statuses, filters, saved views and collaboration. The working screens remain private; this preview shows the scope, not internal data.
My roleBusiness workflows · interface · development
Next.js Roles & permissions Filters & saved views Collaborative workflows
Real screenshot of the sign-in screen. Personal data has been replaced; the application and its operational screens remain private.
03 PeachieA single product for educators' day-to-day work. Product & SaaS
Since 2023
A single product for educators' day-to-day work.
A French platform to create and sell courses and support customers. I work across the product, from architecture and user journeys to ongoing improvements.
My roleCo-founder · product, UX and full-stack development
Explore PeachieScroll and explore the site directly in this window.
04 GoyaTurning an interest in sport into real connections. Product & SaaS
Current project
Turning an interest in sport into real connections.
A platform to discover activities, join events and build sports communities. The product is evolving around a mobile-first search and discovery experience.
My roleProduct design · UX · development
Explore GoyaScroll and explore the site directly in this window.
05 Urban e-Bike BoutiqueGiving a new store a presence from day one. Communications & acquisition
Store launch
Giving a new store a presence from day one.
For the launch of an e-bike store in Wiesbaden, I managed Instagram and Facebook communications, from strategy to published content.
My roleLaunch strategy · Instagram · Facebook · content
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urban.e.bikeboutiqueInstagram preview
06 SlimeoAn agency and content built to be seen. Communications & acquisition
2022 — 2023
An agency and content built to be seen.
A broad creative playground: websites, identity, social content, video, SEO and acquisition. I co-founded the agency and worked on both design and execution.
My roleCo-founding · web · UX/UI · SEO · acquisition
View the account
slimeo.coInstagram preview
07 PlanSurGaïaGrowing a community around travel. Communications & acquisition
2021 — 2023
Growing a community around travel.
A media project and testing ground for editorial strategy, Instagram and organic search. The account reached 10.1k organic followers; historical reports recorded up to 100k monthly search impressions for the site.
My roleMedia · content · organic growth
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plansurgaiaInstagram preview
08 Naïa WorkA digital presence built around a nonprofit project. Communications & acquisition
2021 — 2023
A digital presence built around a nonprofit project.
Website redesign, content, illustrations, SEO and Mailchimp integrations: coordinated work to support the project's growth. Preview of posts from its Facebook page.
My roleWebsite · content · SEO · integrations
View Facebook page
Naia WorkFacebook preview
09 Asteria ConceptA more structured B2B voice. Communications & acquisition
2021 — 2022
A more structured B2B voice.
I helped Vanessa Centroni build her LinkedIn visibility: choosing topics, creating content, planning and tracking performance. The posts shown here are examples of that work.
My roleLinkedIn · copywriting · business development
View LinkedIn profile Vanessa CentroniBusiness consultant & coach · LinkedIn
Does your work inspire you?
A reflection on passion at work and what helps us thrive professionally.
Working life · reflectionView post
10 MarshaGiving an e-commerce brand a new identity. Communications & acquisition
2020 — 2021
Giving an e-commerce brand a new identity.
New art direction and social media management to make the brand more recognisable, increase visibility and support sales growth.
My roleArt direction · social media
View the account
marsha.officielInstagram preview
11 Pantoufles ClubMaking search a growth channel for the store. Communications & acquisition
2020
Making search a growth channel for the store.
Building the store on Shopify and laying SEO foundations for lasting organic traffic and sales.
My roleShopify · SEO strategy
View the store
12 BoocutMy first product, shaped by direct customer contact. Product & SaaS
2018 — 2019 · closed project
My first product, shaped by direct customer contact.
A SaaS for hair salons, conceived, built and presented directly to professionals. The project has since closed and visual archives are no longer available.
My roleCo-founding · design · development
Boocut2018 — 2019
Closed project · visual archives unavailable
The historical PlanSurGaïa figures come from reports produced at the time.
The next project
could be yours.
A product to build, a brand to grow or a problem to solve? Let's talk about what would move yours forward.