Technical SEO and web performance
I work on search visibility from the website's architecture: pages matched to real intent, search-friendly code, genuine speed and internal links that help readers.
Pages with a clear purpose
A crawlable, indexable website
Priorities connected to business results
Does this sound familiar?
We start with your situation, not a checklist of services.
Your traffic misses the right pages
The site structure doesn't match your customers' searches and questions.
Your website is live but hard to find
Technical issues, weak content or poor internal linking limit discovery.
You publish without knowing what works
Visibility should connect to useful visits, enquiries and sales—not rankings alone.
What I can take care of.
Together we define a useful, realistic scope, then I work where it will make the most difference.
Search architecture
Analyse offers, audiences and intent to decide which pages should exist and how they connect.
Technical SEO
Review rendering, indexability, metadata, canonicals, sitemaps, structured data and technical quality.
Web performance
Optimise assets, loading and visual stability around Core Web Vitals and real user experience.
Content & measurement
Editorial templates, briefs, internal links and analytics to publish useful content and measure more than traffic volume.
The tools I use.
I choose tools around your project and your environment. These are part of my practice for this type of work.
Search Console
Semrush
Google Analytics
WordPress
ShopifyA store designed as an acquisition channel too.
For Pantoufles Club, I built the Shopify store and put an SEO strategy in place to grow organic visibility and support sales. The work connects commercial structure, content and measurement.
Explore Pantoufles ClubA clear process, from start to what's next.
You know what I'm doing, why I'm doing it and what comes next.
- 01
Map
Understand the offer, audience, current site and search demand before creating pages.
- 02
Prioritise
Separate technical blockers, content gaps and opportunities to act in the right order.
- 03
Fix and publish
Build technical foundations, then publish pages with distinct intent and value.
- 04
Measure
Track indexation, visibility, behaviour and conversions to refine the strategy.
Questions before we begin.
Straight answers to help you decide if this service fits your project.
Can you guarantee a number-one Google ranking?
No. No serious consultant controls search algorithms or competitors. I can commit to a clear method, verifiable deliverables and explained decisions.
Do we need lots of pages?
Only if each answers a genuinely different need with useful content. Many weak variations can dilute a site rather than help it.
Does SEO start after launch?
No. Structure, templates, semantic HTML and performance are best considered during design.
Do you work on content too?
Yes: structure, search intent, briefs and implementation. Publishing frequency then depends on your topics and resources.
What if the next step lies elsewhere?
A project rarely stops at one discipline. Explore other ways to move yours forward.
Shall we look at your project together?
Tell me about your situation and what's holding you back. I'll reply with an initial, practical assessment.